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Creative concept, set design and build for retail display and events.
Adidas ii
Roads ii
1/7
SELFRIDGES
WINDOW DISPLAYS
DESIGN DEVELOPMENT & BUILD
We were approached by Selfridges to produce a number of window displays for their 'Work it' and 'Agender' schemes.
These included
- An oversized tressle table and frame (Hermes)
- 5 freestanding shelf units (Roads)
- A room of stairs (Adidas)
- Illuminated ladders
Working from the Selfridges team's visuals we brainstormed how each element would be made within their budget before producing technical drawings and material samples.
Using a mixture of traditional joinery techniques, modern CNC'd elements, and theatrical propping tricks we were able to produce the elements to the highest visual standard within budget.
WHAT
SELFRIDGES
WHERE
WESTMINSTER, LONDON
WHEN
2015
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